That beautiful painting, sculpture, drawing or photograph won’t make much of an impression if you don’t present it properly. Whether you’re displaying artwork in a gallery, commercial building or private residence, you want to be sure your visitors can view it at its best. Displaying artwork effectively requires a combination of creativity and the knowledge of a few factors that impact the presentation of the piece.
Using Display Pedestal Stands
Display pedestals for art offer one solution for making a piece the focal point of a room. You can place pedestal stands just about anywhere in a room — including in a corner that would otherwise constitute wasted space.
Pedestal stands are perfect for displaying pieces such as sculptures or busts. And with the wide variety of style, material and feature options, you can customize the pedestal to suit your design tastes.
The imaginative use of lighting allows you to highlight artwork and accent its most attractive features. Lighting can emphasize specific colors of a painting, create a shadow effect, accent the shape of the piece or add depth.
Examples of the numerous techniques when displaying artwork include altering the angle and direction to create the desired effect. You can also purchase pedestal stands with built-in lighting that enable you to spotlight the piece and make it more noticeable in a crowded room.
Choosing the Perfect Spot
Finding the ideal spot for displaying artwork depends on several factors. For example, if you have a lot of floor space and don’t have to worry about kids or pets knocking the item over, pedestals give you the maximum flexibility to place the art where it will attract the most attention. You will also be able to move the piece around to determine where the lighting will have the most favorable impact.
If the room contains furniture, you will need to coordinate the placement of the art with the location of chairs, tables, sofas, etc.
As a leading provider of pedestal stands, Pedestal Source can provide expert guidance regarding how to display art in a room. Contact us for more helpful art placement tips today.
You’ve just finished hanging that beautiful, expensive painting in your home — only to discover that it seemed to look a little better in the gallery. It’s not that the piece suddenly degraded on the trip to your house — more likely, your lighting isn’t creating the desired effect.
Whether you’re displaying works in a gallery, office or residence, art lighting can dramatically change the look of the piece — for better or worse. For example, while a broad-based light source can bring out the best in an oil painting, it will likely have little impact on the quality of an acrylic painting’s presentation.
The type of lighting will also have a direct impact on the visual presentation of the piece. For instance, soft LED lights work best for showcasing high-value pieces, while incandescent lighting will highlight art that prominently features reds and yellows. Fluorescent lighting is typically the worst option for artwork, as it tends to distort the colors.
Art Exhibit Lighting Techniques
While you can’t always control the type of lighting that illuminates your artwork, there are several art lighting techniques you can employ to alter and improve its impact:
- Use multi-directional lighting to highlight the piece’s texture and shape.
- When illuminating smaller, low-profile objects, place the light source at a 30-degree angle.
- Implement a combination of narrow-beam and ambient-diffuse lights to spotlight larger pieces.
- Employ directional lighting if you wish to add shadowing and depth.
- When displaying art in a room with recessed lighting, adjust the lighting angle if possible until you create the desired effect.
Lighted Display Pedestals
Lighted display pedestals provide an effective art lighting alternative for bringing out the best in smaller pieces of art, fine jewelry and other valuable items. The appropriate use of lighting combined with the pedestal will add an elegant touch that will enhance the appeal of the item.
Pedestal Source offers a wide assortment of stands made from materials such as wood, acrylic, laminate and metal. Choose a pedestal with a spotlight or ambient lighting option that will enable you to create the ideal effect for your piece. Contact us to learn more about the strategic use of art lighting.
If you’re an aspiring art curator, the art exhibit is the most effective vehicle for showing — and selling — your works. However, it takes a little creativity and a lot of hard work to make art exhibits a success. Knowing how to host an art show is an acquired skill that requires time, patience and persistence. You should allocate a minimum of six months before the date of the event for planning.
How to Set up an Art Exhibit
Use the following steps to help you organize an art show that will generate interest and run smoothly from start to finish:
1. Develop a Concept
The best art exhibits typically include a collection of works based on a central theme. One way to hone your concept is by developing a mission statement that indicates the purpose of the show and details the types of pieces you wish to display.
2. Select the Artists
Once you have established your exhibit’s theme, you will need to recruit artists who can contribute works that support your concept. Start by contacting artists you know — even if they cannot offer pieces based on your show’s theme, they may be able to direct you to other viable candidates.
You can also put out a call for submissions in your local community and use additional recruiting vehicles such as websites and social media. Continue your search until you have enough artists and pieces to stage an exhibit.
3. Contact Galleries
Pitch to the gallery (or galleries) where you wish to hold your show. Inform them of your specific art exhibit ideas and include at least a dozen images of the works you plan to display.
You’ll also want to send a written report containing essential details such as the desired size of the exhibit area, mounting requirements and information regarding supporting educational offerings.
4. Contact the Media and Send out Invitations
Generate interest in your event by sending out press releases to the media, being sure to mention any local angles. Invite art critics and other prominent members of the local and regional art community.
5. Install the Works and Prepare for the Opening
The final step is overseeing the installation of the pieces and ensuring everything is ready to go for the big event.
Contact Pedestal Source to learn more about how to set up an art exhibit that will help you establish yourself as a reputable art curator in your area.
Today’s smaller brick-and-mortar retailers face intense competition on many fronts. In addition to the big-box store down the street that is selling similar merchandise at lower prices, there is also the onslaught of online retailers that offer the benefit of convenient 24/7/365 shopping.
Now more than ever, designing a window display that attracts attention is essential for enticing customers to patronize your store.
Window Display Ideas
The following window display ideas can help you maximize your storefront’s merchandising potential and draw more customers inside:
- Be creative: While there are many types of window displays, those that are the most appealing and memorable are the ones that capture the imagination. Create a captivating presentation based on a specific theme such as the holidays, the season or a local event, or one that tells a compelling story.
- Use bold shapes and multiple colors: Distinct shapes will draw the attention of passersby, even from a distance. Use items such as cardboard or paper mache to create exaggerated versions of the merchandise you are looking to sell. Deploying only one color will not make your display stand out. Use at least three contrasting, yet compatible colors to enhance the presentation.
- Incorporate lighting: The strategic use of lighting will highlight your merchandise and enhance its visual impact, especially at night. Avoid hanging lights directly over the products, though, as this will cause shadows that limit visibility. Instead, place lighting where it will spotlight the item’s most prominent features.
- Avoid clutter: The most creative window display ideas are those that combine originality with simplicity.A window display that is too “busy” can overwhelm customers, causing them to lose interest quickly or not notice it all.
- Update frequently: Even the most imaginative and eye-catching display will become “stale” and lose its appeal. Rotating your window displays at least once per month keeps things fresh and lets customers know that your store always has something new and exciting to offer.
Pedestal Source provides an assortment of attractive, durable display products that can help you maximize your merchandise’s visual appeal and generate more traffic. Contact us for additional window display ideas for retail stores.
Trade shows are full of opportunities. They bring so many potential clients, business partners and investors together in one space. They’re great for growing awareness of your brand, gaining insight from customers, promoting your products and services and getting leads. They pay off, too. U.S. companies earned $12.81 billion from trade shows in 2016.
And all you have to do is show up, set up a booth and let the money roll in, right?
The truth is, how you approach a trade show has a massive impact on how much you get out of it. With so much going at these events, though, getting it right can feel overwhelming — especially if it’s your first show.
With the right trade show tips to help you prepare, you can attend the event with confidence. Here’s what to do if you’re going to your first trade show.
Continue reading “Tips for Attending Your First Trade Show”
If you’re like most trade show exhibitors, you are always looking for ways to improve booth traffic and generate more interest in your products or services. While creating an eye-catching display is an excellent start, you can do more to draw attendees in and hold their attention. Use the following ideas to attract visitors to your booth:
1. Inform Trade Publications of Your Show Attendance in Advance
Trade journals and publications can provide an effective platform for publicizing your presence at an upcoming show, enabling attendees to plan to stop by your booth. Sending a press release or contacting an editor to pitch a new product can lead to an article where you can mention your promotional plans.
2. Hold a Contest
Everybody likes to win something. A trade show exhibition is a perfect venue for a game, quiz or contest that engages visitors and makes them want to spend more time at your booth. Of course, you will want to offer prizes as a way to entice attendees to stop and play.
3. Offer Better “Swag” Than Your Competitors
Most trade show attendees expect to accumulate a sizeable collection of giveaways. While pens, mugs and T-shirts are the preferred option for many exhibitors, veteran trade show attendees may view them as uninspiring.
You can stand out from the crowd by offering more imaginative giveaway items such as laptop skins, headphones or novelty gifts emblazoned with your logo or marketing message. The word will spread quickly among the attendees that your booth is the place to visit for the best swag!
4. Be a “Politely Aggressive Host”
Most exhibitors sit back and wait for attendees to stop by their booth. Taking a more proactive approach can generate additional visitors and make them feel like invited guests. Use a friendly costumed character to greet passersby and escort them to your exhibit. The character can also roam the floor and hand out product samples or giveaways, too.
Pedestal Source can offer additional ideas that can boost trade show traffic and maximize your return on investment. Contact us to learn more today.
Are you a regular trade show participant or attendee? Does it seem like there are always one or two displays that attract more attention than the rest?
Knowing how to set up a trade show booth that stands out from the crowd can make a significant difference in your show results. The following trade show booth design tips can help you create that “wow” factor that will make a memorable impression on visitors and help you achieve your marketing objectives:
1. Create a “One-Of-A-Kind” Booth
The best trade show booth designs are the ones that exude creativity. Gather the most imaginative people in your organization and brainstorm for unique trade show booth ideas that will set you apart from your competitors.
2. Integrate Bright Colors
A bland trade show booth that is devoid of color will fade into the background and probably won’t get a second glance. Using bold colors is an excellent way to attract attention on a crowded exhibit floor.
3. Make Your Display Interactive
Trade shows provide an opportunity for attendees to get a break from the daily routine and have some fun. Using tools such as monitors where visitors can play interactive games related to your product or staging product demonstrations can attract more people to your booth and hold their attention longer.
4. Incorporate Brand Messaging
If yours is a startup company, most visitors probably won’t know who you are and what you do. Trade show exhibits provide a golden opportunity to get the message out by prominently displaying your brand, logo or marketing slogan all over your booth. Giveaways also enable you to deliver your branding message — and allow attendees to take something with them.
5. Use Tradeshow Display Stands to Highlight Your Products
The effective use of attractive stands, pedestals and tables can draw more attention to the products you wish to feature at the show and help you project the desired image.
Pedestal Source is your headquarters for beautiful, well-constructed trade show stands that can help your products get noticed. Contact us for more information and to receive additional trade show booth design tips that will improve the results at your next exhibition.
More than 850 million people visit museums in the United States every year. Museums cover a diverse range of exhibits, including art, natural history, science and technology. People keep coming back to museums because they are a trusted source of information and valuable touchstone for the growth and accomplishments of human society. In 2016, 7.4 million people visited the Louvre in Paris, and another 7.01 walked the halls of the Metropolitan Museum of Art in New York. Museums like this draw millions of visitors because of their amazing collections, and because they continually strive to connect with the people who keep their doors open.
Museums are increasingly becoming aware of how digital technology is revolutionizing our daily lives. People have limitless information at their fingertips at all times. They can watch a video of the latest dinosaur fossil being unearthed. They can tweet at a professional who restores priceless works of art. They can go to Google Earth to virtually walk anywhere in the world. Those capabilities do not take away from the joy and value of seeing ancient artifacts and modern technology in person at a museum, but it does leave people wanting more than a “look-and-see” experience. People want to engage with the information museums have to offer, which is why interactive museum technology is becoming invaluable.
Here is a comprehensive look at the technology that goes into creating interactive exhibits, how the design process works and what role digital technology has to play in the future of museums.
Continue reading “Interactive Museum Exhibits”
Creating the most attractive, practical, technologically advanced or innovative product won’t mean a whole lot if no one knows about it. Getting the product in front of the people who are most likely to purchase it is an essential component of a well-crafted marketing strategy.
Trade show marketing is a powerful promotional tool that brings buyers and sellers who share a common interest together in one location. Knowing how trade shows work can have a positive impact on your business in so many ways.
What Are Trade Show Exhibitions?
A trade show is a gathering of company representatives in a specific industry for promotional purposes. Usually held in large exhibit halls or similar facilities, the typical trade show setup consists of rows of individual booths.
Each company uses its allotted booth space to create an eye-catching display to attract visitors, giving the representatives the opportunity to pitch their product or service and generate interest. Exhibitors can demonstrate their products if applicable and hand out free samples or promotional giveaways.
Understanding the Importance of Trade Shows
Attending trade shows and understanding their importance can provide numerous benefits for your company:
- Access to your target market: Because trade shows are industry-specific, they offer the perfect opportunity to reach the people who are most likely to purchase your product or service — trade shows often provide the biggest bang for your marketing buck.
- Networking: Trade shows enable you to meet and interact with customers and “players” in your industry, which can set the stage for future business opportunities.
- Promoting your brand: The trade show forum can help you generate brand awareness and trust, which is especially important if your company is a startup venture.
Trade Show Marketing Tips
Tips to help you maximize your trade show results include:
- Consider paying extra to get a prime booth location that will heighten your visibility.
- Make your display as interactive as possible.
- Staff your booth with friendly, sales-oriented people who have a thorough understanding of your products and company.
- Use samples, giveaways, contests, demonstrations and the like to capture and hold visitors’ attention.
- Gather contact information and follow up after the show.
Contact Pedestal Source to learn more about trade shows and how they can help you reach your business goals.
A lot of people use modern and contemporary interchangeably to describe a design style. Although there are plenty of similarities between the two, modern is not the same as contemporary.
So, what exactly sets modern and contemporary design apart? In this piece, we will look at the differences between modern and contemporary design as well as the similarities. We will also explore ways you can create a contemporary or modern look in your home. Continue reading “Modern vs. Contemporary Design”