If you’re no stranger to trade shows, you know how important it is to make sure that your booth stands out from all of the other ones. Without some features that distinguish you from your competitors, how will you ever encourage people to visit your booth? It’s not enough to just give out some freebies, or have your best products on display. Even if you do these things, without an attractive display, your trade show booth won’t bring you the results you want. Using a lighted display is a great way to draw attention to your booth, and here are three reasons we recommend them.
Reason #1: Put your business in the spotlight
Light calls attention to your booth, and that’s exactly what you want. Your trade show booth is a form of marketing, and marketing is all about drawing in customers. When you use a lighted display, you’re actually placing your business in the spotlight. If the booths next to you don’t have lighted displays, people are going to be automatically drawn to your booth because you’ll appear to be a “featured” display.
Reason #2: Highlight your products
Lighted displays give you an opportunity to showcase your best products. You might even consider having some displays that aren’t lighted just to create a bit of contrast and some added visual interest for those who stop by. By doing that, you can really highlight some of the products you want to promote more, which is an excellent strategy for any trade show.
Reason #3: Demonstrate your clean design
The great thing about light is that it brings attention to the cleanliness of your booth design. People have more respect for a company that presents a clean design at a trade show, and you’ll find that people are eager to flock to your booth because your lighted display demonstrates your professionalism.
At Xylem Design, we have all kinds of lighted display pedestals that are sure to suit your needs. Whether you’re interested in something like our Black Laminate Spot Lighted Pedestal, or you love the beautiful colors in our Sign White Lighted Pedestal, we’re confident that we can help you find a solution that will help your business stand out at your next trade show.