How to Design an Impressive Trade Show Booth

Are you a regular trade show participant or attendee? Does it seem like there are always one or two displays that attract more attention than the rest?

Knowing how to set up a trade show booth that stands out from the crowd can make a significant difference in your show results. The following trade show booth design tips can help you create that “wow” factor that will make a memorable impression on visitors and help you achieve your marketing objectives:

1. Create a “One-Of-A-Kind” Booth

The best trade show booth designs are the ones that exude creativity. Gather the most imaginative people in your organization and brainstorm for unique trade show booth ideas that will set you apart from your competitors.

2. Integrate Bright Colors

A bland trade show booth that is devoid of color will fade into the background and probably won’t get a second glance. Using bold colors is an excellent way to attract attention on a crowded exhibit floor.

3. Make Your Display Interactive

Trade shows provide an opportunity for attendees to get a break from the daily routine and have some fun. Using tools such as monitors where visitors can play interactive games related to your product or staging product demonstrations can attract more people to your booth and hold their attention longer.

4. Incorporate Brand Messaging

If yours is a startup company, most visitors probably won’t know who you are and what you do. Trade show exhibits provide a golden opportunity to get the message out by prominently displaying your brand, logo or marketing slogan all over your booth. Giveaways also enable you to deliver your branding message — and allow attendees to take something with them.

5. Use Tradeshow Display Stands to Highlight Your Products

The effective use of attractive stands, pedestals and tables can draw more attention to the products you wish to feature at the show and help you project the desired image.

Pedestal Source is your headquarters for beautiful, well-constructed trade show stands that can help your products get noticed. Contact us for more information and to receive additional trade show booth design tips that will improve the results at your next exhibition.