Trade shows are full of opportunities. They bring so many potential clients, business partners and investors together in one space. They’re great for growing awareness of your brand, gaining insight from customers, promoting your products and services and getting leads. They pay off, too. U.S. companies earned $12.81 billion from trade shows in 2016.
And all you have to do is show up, set up a booth and let the money roll in, right?
The truth is, how you approach a trade show has a massive impact on how much you get out of it. With so much going at these events, though, getting it right can feel overwhelming — especially if it’s your first show.
With the right trade show tips to help you prepare, you can attend the event with confidence. Here’s what to do if you’re going to your first trade show.
Continue reading “Tips for Attending Your First Trade Show”
We received a call last month from a first time client. We love first time clients. It’s a chance for us to show some one new who we are and how we can serve them. And here’s the thing about this new client, they are the Midwest’s largest manufacturer of gas and diesel engines. This was a chance for us to offer our service to a huge audience. Who, by the way, have a huge audience of their own. And here’s the other thing about this client~they made a pretty tough request. They wanted a cylindrical shaped pedestal made out of real brushed aluminum. The words sound simple, the actual process of shaping that aluminum is not. Enter our pedestal pro, Loren. With patience, persistence and a desire to get the product just right, Loren was able to create just what the company wanted. It was amazing. It actually looked like a piston from an engine. Loren is not only an expert craftsman, he’s an artist. If you’re looking for a specialty custom pedestal, give us a call. We not only have great customer service and competitive pricing, we have creative pros like Loren standing by to make your vision a reality. www.pedestalsource.com
Here at Pedestal Source/Xylem Design, we just finished up two custom jobs recently that we wanted to show you.
The first was a job for Nimbus Data. The customer needed a sleek “eye catching” pedestal for an upcoming trade show. They requested a high gloss black laminate finish with their logo cut out and white light illuminating out the front panel. They also needed the top to be fully lighted with a blue tint. A blue filter was installed on the top to illuminate blue tint. Here’s the finished product:
The second job was for NYE Lubricants. This customer requested an over-hanging pedestal with recessed lighting underneath the overhang. The sides included brochure compartments along with a toe kick on the bottom. In addition to having the ambient lighting on the top we provided directional corner spotlights to enhance their displays. Here is the finished pedestal:
Both of these custom jobs required quick turnaround schedules of about two weeks, and both of our customers were thrilled with the results! Do you need a custom pedestal? Give us a call today at 1.800.333.9953. Our design engineers will work with you to develop your idea into an attractive custom fixture you need.