Two Simple Ways to Increase Your Store Foot Traffic

As a retailer, you know you offer a distinct service those big-box stores and the internet just can’t compete with: Your expert curation, product knowledge and unique brand all make the shopping experience totally worthwhile to your customers.

But competition for the retail dollar is fierce these days, and you have to make it immediately clear to passersby that there is more to consider besides convenience and cost.

Here are a couple of solutions for generating the right kind of customer interest and increasing foot traffic. They may be traditional marketing methods, but when you apply your creativity and local expertise with the right setup, they’re incredibly effective.

Use Window Displays to Increase Walk-in Customers

A well-designed window display will attract the attention of passersby — especially if your store is in an area with heavy foot traffic. The best window displays pique the customers’ interest and desire to take a closer look. Use your imagination to create a captivating presentation that people can’t help but notice. For more ideas, check out our blog post How UGG’s Window Displays Tell a Story That Sells.

Variety is essential when using window displays as a marketing tool. Rotate your visuals at least once a month—this will let customers know when you have new product, and sends the signal that you have your finger on the pulse of industry trends.

Uggs Storefront window display

Pedestal Source is a partner that delivers. They work things out,  get it right and the attention to detail is there. Prices are competitive, quality is great, the work is done right the first time and on time.” –Trina Armitage Sr. Visual Merchandising Manager at Deckers Brands; UGG

Use Store Signage to Drive Foot Traffic

You don’t have to invest a fortune in a bold neon sign—actually, definitely don’t do that. A creative, two-sided sidewalk sign placed in front of your store enables you to attract customers from either direction. Use it to announce a sale, inform people of an exciting new product or feature, promote your brand and let your company “voice” be heard.

Placing signs in your parking lot or other prominent areas near your store, or even painting a permanent sign on the side of your building can increase your visibility and help your establishment stand out. Consider updating your signage regularly with new product information, sales and inviting quotes.

For more information on how to increase foot traffic and generate more sales with creative visual merchandising displays, contact Pedestal Source. We’ll help you design a window display that showcases your product and meets your budget needs. Call us today.

The Down Light Showcase Pedestal: A Museum Quality Showcase

Down Light Showcase Pedestals

“It belongs in a museum!” These famous words of Indiana Jones always pop into my head whenever I see something precious, rare or valuable in the world today. Indeed, so many objects are museum worthy or display worthy, from fine art, to historical objects, to memorabilia, whether found in an actual museum or in a personal collection. But after discovering the precious piece you want to display, the next realization is this: It needs a museum quality display case to showcase it. A display showcase that will enhance the beauty, not distract from it.

Pedestal Source is proud to announce our latest product: The Down Light Showcase Pedestal. Made in the same tradition as our other high quality display pedestals, the Down Light Showcase Pedestal is handmade in the U.S.A. right here at our facility in Fort Collins, CO. This lighted display case combines a simple, aesthetic beauty with innovative engineering to put all the focus on your precious piece. Whether you’re a museum curator, a gallery owner, a jewelry shop owner or a private collector, the Down Light Showcase Pedestal gives you a quality, museum display case that you can be as proud of as you are the piece you’re displaying.

Let’s look at some of the features of the Down Light Showcase Pedestal:

  • Overhead and/or ambient under lighting.

How often do beautiful pieces of art fail to stand out simply because of poor lighting? At Pedestal Source, we have years of experience in displaying art and other valuable objects. We know that certain pieces need lighting from above, and some are better illuminated from the bottom. That’s why we give you the option of either low voltage LED top lighting, or ambient under lighting, or both. There are an amazing variety of looks that can be obtained when using the changeable color LED under light system.

  • Laminate or wood veneer finishes available.

There’s no need to settle for one finish, one color. Choose from many real wood veneers and laminates so that you get a great display showcase that not only highlights your object to perfection, but suits the room around it.

  • No visible door hardware or wiring.

Nothing distracts from your fine art like clumsy door locks and intrusive wiring tubes down the side or corner of the viewing area. Our engineering team has developed an innovative system that keeps the sight lines clutter free. All you see is what is meant to be seen: your piece being displayed. Check out the video below for more details on how to access the display  area.

  • Completely customizable – imagine the possibilities!

So you’re looking at the picture of the case and thinking, “It’s nice, but I really need something like (fill in the blank)”. At Pedestal Source, we have always prided ourselves in making our products customizable. The Down Light Showcase Pedestal is no different. Whether it’s the overall size, the acrylic viewing area, the finish or even adding storage, you can be sure you will be getting a great custom made showcase that meets your needs. You can even interchange the display platform. Imagine a mirrored platform underneath a sparkling piece of jewelry!

At a time when there is much discussion of U.S. Manufacturing jobs going overseas, we pride ourselves on the fact that all of our display pedestal and showcase products are made right here at our facility in Colorado. You can also rest assured you are not only getting a quality American made product, you will be getting first class customer service to go with it.

Whether you’re looking for a museum style case to display your fine art or collectables, or you are a jewelry shop owner that wants an eye-popping jewelry display case, The Down Light Showcase Pedestal will put the focus clearly on the item inside of it. Couple that with the confidence of knowing you have a superior, made in the U.S.A. product, we’re sure you’ll treasure this case almost as much as your piece! Well, maybe not, but either way, we think Indiana Jones would approve.

Watch the video below to see the features of the Down Light Showcase Pedestal in “action”.