How to Keep Art Safe during Natural Disasters

Keep Art Safe During Natural Disasters

You’ve spent a lot of time — and probably a great deal of money — compiling that beautiful art collection you’re so proud to show off to your visitors. But here’s a sobering thought: A natural disaster such as an earthquake could destroy your pieces in a matter of seconds.  If you’re a museum curator or art gallery owner, this type of event is not only disastrous to your collection, it could lead to the end of your livelihood. With the likelihood of natural disasters increasing every year, the time to start preparing is now.

Keep art safe during earthquakes. Protect your valuable and important art collections from natural disasters
Fragile, expensive, and often sentimental; be sure to consider a plan for protecting your art against natural disasters.

What Are the Effects of Earthquakes on Art?

The impact an earthquake will have on artworks will depend on the severity. A significant seismic event that causes walls, ceilings and floors to collapse will probably destroy your collection as well — there’s little you can do to mitigate the effects of Mother Nature at her worst. However, you can certainly protect art from natural disasters that aren’t quite as severe.

Developing a Disaster Plan to Protect Your Artwork

Preparation is the key to keeping your artwork safe during a natural disaster.  

  • Conduct a comprehensive structural assessment of your building to determine areas of vulnerability.
  • If possible, relocate your pieces to areas that are more structurally sound.
  • Train your staff so they know what to do when an earthquake occurs.
  • Prioritize the pieces most important to you. Although many quakes last just a few seconds, there might still be enough time to grab a piece or two and move them to a safe storage area.
  • Never put yourself in harms way to protect your art. No matter how valuable the piece, it’s not worth risking your life.

Using Museum Putty to Secure Valuable Objects

ven some of the most well cared for works of art have been lost in earthquakes, including The Colossus of Rhodes—an enormous statute of the Greek Titan Helios—and more recently, French artist Jean L’ Homme’s painting The Forgiveness of Assisi (lost in an earthquake in Italy in 2016).

But there is a simple trick that can go a long way in keeping works of art stable in a quake.

Most professionals use museum putty—a blended rubber material—to provide some extra insurance against a quake. Also known as “earthquake putty,” museum putty can secure opaque items such as statues, pottery, antiques and collectibles without damaging their finish.

Earthquake putty is easy to use. Just roll a small amount of the material into beads and place them on the bottom of the object. Press down lightly on the item to ensure the putty adheres to the support structure or display stand.

Contact Pedestal Source for more tips on how to keep art safe during natural disasters.

What Is Modern Design?

The Use and Abuse of Modern Design

What it is, where it came from, and how to incorporate it into your space

 

As frequently as we use the word “modern” to describe art, decor and furniture, many of us don’t really know how to define it, and often confuse it with “contemporary” design. These styles are actually quite different: Modern design is characterized by the simplicity, functionality and openness of the 19th century modern movement, while contemporary is a term used to describe recent design trends that can encompass a variety of styles—it’s ever-evolving.

 

As commercial and retail display designers as well as art enthusiasts, we’ve created this quick intro to these often interchanged ideas to help you better apply the concepts to your own space, whether it be a residential or commercial space.

The Roots of Modern Design

Modern design history dates back to the 19th-century art deco movement, which was pervasive throughout the United States until the 1960s. The original Modernists were seeking to create new norms that were better-suited to a world shaped by the Industrial Revolution, a world rapidly evolving from agrarian to mechanized. Many intellectuals also cite the development of a post-modernism era that began in the late 1970s.

Features of Modern Design

Perhaps the most distinguishing feature of modern design is simplicity. It’s characterized by clean straight lines, rigid squares and rectangles (i.e. the pedestal), and perfect circles—a clear contrast to the ornate designs of the previous era.

Minimalism is another defining characteristic of most modern styles, which strive for an uncluttered appearance. Most modern interior design projects feature only the bare minimum number of furnishings required—often creating an open floor plan.

The utilization of colors can vary widely, though most associate neutrals with modern design.

Modern Design Today

It’s not hard to spot examples in our everyday lives.

example of contemporary design with modern design influences

You can easily find commercial and residential furniture that exhibit the characteristic simplicity and economy, as well as open floor plans (no walls separating first-floor rooms such as the kitchen, living room and dining room)—just take a stroll through Ikea and you’ll see what we mean. The 21st-century modern design concept frequently entails products made from chrome, stainless steel or plastic. Built-in or floating shelves are also typical, as they support the minimalist approach by helping to conserve floor space.

 

Looking to incorporate modern design into your home, office or retail decor? Contact us to set up a free design consultation with one of our experts. Contact Us

Two Simple Ways to Increase Your Store Foot Traffic

As a retailer, you know you offer a distinct service those big-box stores and the internet just can’t compete with: Your expert curation, product knowledge and unique brand all make the shopping experience totally worthwhile to your customers. Your existing expertise aside, you may already possess two simple ways to increase your store foot traffic.

But competition for the retail dollar is fierce these days, and you have to make it immediately clear to passersby that there is more to consider besides convenience and cost.

Here are a couple of solutions for generating the right kind of customer interest and increasing foot traffic. They may be traditional marketing methods, but when you apply your creativity and local expertise with the right setup, they’re incredibly effective.

Use Window Displays to Increase Walk-in Customers

A well-designed window display will attract the attention of passersby — especially if your store is in an area with heavy foot traffic. The best window displays pique the customers’ interest and desire to take a closer look. Use your imagination to create a captivating presentation that people can’t help but notice. For more ideas, check out our blog post How UGG’s Window Displays Tell a Story That Sells.

Variety is essential when using window displays as a marketing tool. Rotate your visuals at least once a month—this will let customers know when you have new product, and sends the signal that you have your finger on the pulse of industry trends.

Two simple ways to increase your store foot traffic

Pedestal Source is a partner that delivers. They work things out,  get it right and the attention to detail is there. Prices are competitive, quality is great, the work is done right the first time and on time.” –Trina Armitage Sr. Visual Merchandising Manager at Deckers Brands; UGG

Use Store Signage to Drive Foot Traffic

You don’t have to invest a fortune in a bold neon sign—actually, definitely don’t do that. A creative, two-sided sidewalk sign placed in front of your store enables you to attract customers from either direction. Use it to announce a sale, inform people of an exciting new product or feature, promote your brand and let your company “voice” be heard.

Placing signs in your parking lot or other prominent areas near your store, or even painting a permanent sign on the side of your building can increase your visibility and help your establishment stand out. Consider updating your signage regularly with new product information, sales and inviting quotes.

For more information on how to increase foot traffic and generate more sales with creative visual merchandising displays, contact Pedestal Source. We’ll help you design a window display that showcases your product and meets your budget needs. Call us today.

How to Display Your Artwork to Stand Out

That beautiful painting, sculpture, drawing or photograph won’t make much of an impression if you don’t present it properly. Whether you’re displaying artwork in a gallery, commercial building or private residence, you want to be sure your visitors can view it at its best. Displaying artwork effectively requires a combination of creativity and the knowledge of a few factors that impact the presentation of the piece. Here are a few tips on how to display your artwork to stand out.

how to display your artwork to stand out

Using Display Pedestal Stands

Display pedestals for art offer one solution for making a piece the focal point of a room. You can place pedestal stands just about anywhere in a room — including in a corner that would otherwise constitute wasted space.

Pedestal stands are perfect for displaying pieces such as sculptures or busts. And with the wide variety of style, material and feature options, you can customize the pedestal to suit your design tastes.

Lighting Techniques

The imaginative use of lighting allows you to highlight artwork and accent its most attractive features. Lighting can emphasize specific colors of a painting, create a shadow effect, accent the shape of the piece or add depth.

Examples of the numerous techniques when displaying artwork include altering the angle and direction to create the desired effect. You can also purchase pedestal stands with built-in lighting that enable you to spotlight the piece and make it more noticeable in a crowded room.

Choosing the Perfect Spot

Finding the ideal spot for displaying artwork depends on several factors. For example, if you have a lot of floor space and don’t have to worry about kids or pets knocking the item over, pedestals give you the maximum flexibility to place the art where it will attract the most attention. You will also be able to move the piece around to determine where the lighting will have the most favorable impact.

If the room contains furniture, you will need to coordinate the placement of the art with the location of chairs, tables, sofas, etc.

As a leading provider of pedestal stands, Pedestal Source can provide expert guidance regarding how to display art in a room. Contact us for more helpful art placement tips today.

How Lighting Can Affect Your Artwork

You’ve just finished hanging that beautiful, expensive painting in your home — only to discover that it seemed to look a little better in the gallery. It’s not that the piece suddenly degraded on the trip to your house — more likely, your lighting isn’t creating the desired effect.  Properly lighting your artwork can help your home display pop the way it did on that gallery wall.

Whether you’re displaying works in a gallery, office or residence, art lighting can dramatically change the look of the piece — for better or worse. For example, while a broad-based light source can bring out the best in an oil painting, it will likely have little impact on the quality of an acrylic painting’s presentation.

The type of lighting will also have a direct impact on the visual presentation of the piece. For instance, lighting your artwork with soft LED lights works best for showcasing high-value pieces, while incandescent lighting will highlight art that prominently features reds and yellows. Fluorescent lighting is typically the worst option for artwork, as it tends to distort the colors.

Art Exhibit Lighting Techniques

While you can’t always control the type of lighting that illuminates your artwork, there are several art lighting techniques you can employ to alter and improve its impact:

  • Use multi-directional lighting to highlight the piece’s texture and shape.
  • When illuminating smaller, low-profile objects, place the light source at a 30-degree angle.
  • Implement a combination of narrow-beam and ambient-diffuse lights to spotlight larger pieces.
  • Employ directional lighting if you wish to add shadowing and depth.
  • When displaying art in a room with recessed lighting, adjust the lighting angle if possible until you create the desired effect.

Lighting Your Artwork With Lighted Display Pedestals

Lighting your artwork with lighted display pedestals provides an effective lighting alternative for bringing out the best in smaller pieces of art, fine jewelry and other valuable items. The appropriate use of lighting combined with the pedestal will add an elegant touch that will enhance the appeal of the item.

Pedestal Source offers a wide assortment of stands made from materials such as wood, acrylic, laminate and metal. Choose a pedestal with a spotlight or ambient lighting option that will enable you to create the ideal effect for your piece. Contact us to learn more about the strategic use of art lighting.

Steps for Organizing an Art Exhibit

If you’re an aspiring art curator, the art exhibit is the most effective vehicle for showing — and selling — your works. However, it takes a little creativity and a lot of hard work to make art exhibits a success. Knowing how to host an art show is an acquired skill that requires time, patience and persistence. You should allocate a minimum of six months before the date of the event for planning. Here are a few helpful steps for organizing an art exhibit.

Steps for organizing an art exhibit

How to Set up an Art Exhibit

Use the following steps to help you organize an art show that will generate interest and run smoothly from start to finish:

1. Develop a Concept

The best art exhibits typically include a collection of works based on a central theme. One way to hone your concept is by developing a mission statement that indicates the purpose of the show and details the types of pieces you wish to display.

2. Select the Artists

Once you have established your exhibit’s theme, you will need to recruit artists who can contribute works that support your concept. Start by contacting artists you know — even if they cannot offer pieces based on your show’s theme, they may be able to direct you to other viable candidates.

You can also put out a call for submissions in your local community and use additional recruiting vehicles such as websites and social media. Continue your search until you have enough artists and pieces to stage an exhibit.

3. Contact Galleries

Pitch to the gallery (or galleries) where you wish to hold your show. Inform them of your specific art exhibit ideas and include at least a dozen images of the works you plan to display.

You’ll also want to send a written report containing essential details such as the desired size of the exhibit area, mounting requirements and information regarding supporting educational offerings.

4. Contact the Media and Send out Invitations

Generate interest in your event by sending out press releases to the media, being sure to mention any local angles. Invite art critics and other prominent members of the local and regional art community.

5. Install the Works and Prepare for the Opening

The final step is overseeing the installation of the pieces and ensuring everything is ready to go for the big event.

Contact Pedestal Source to learn more about how to set up an art exhibit that will help you establish yourself as a reputable art curator in your area.

Tips for Creating Eye-Catching Window Displays

Today’s smaller brick-and-mortar retailers face intense competition on many fronts. In addition to the big-box store down the street that is selling similar merchandise at lower prices, there is also the onslaught of online retailers that offer the benefit of convenient 24/7/365 shopping.

Now more than ever, designing a window display that attracts attention is essential for enticing customers to patronize your store.

Window Display Ideas

The following window display ideas can help you maximize your storefront’s merchandising potential and draw more customers inside:

  • Be creative: While there are many types of window displays, those that are the most appealing and memorable are the ones that capture the imagination. Create a captivating presentation based on a specific theme such as the holidays, the season or a local event, or one that tells a compelling story.
  • Use bold shapes and multiple colors: Distinct shapes will draw the attention of passersby, even from a distance. Use items such as cardboard or paper mache to create exaggerated versions of the merchandise you are looking to sell. Deploying only one color will not make your display stand out. Use at least three contrasting, yet compatible colors to enhance the presentation.
  • Incorporate lighting: The strategic use of lighting will highlight your merchandise and enhance its visual impact, especially at night. Avoid hanging lights directly over the products, though, as this will cause shadows that limit visibility. Instead, place lighting where it will spotlight the item’s most prominent features.
  • Avoid clutter: The most creative window display ideas are those that combine originality with simplicity.A window display that is too “busy” can overwhelm customers, causing them to lose interest quickly or not notice it all.
  • Update frequently: Even the most imaginative and eye-catching display will become “stale” and lose its appeal. Rotating your window displays at least once per month keeps things fresh and lets customers know that your store always has something new and exciting to offer.

Pedestal Source provides an assortment of attractive, durable display products that can help you maximize your merchandise’s visual appeal and generate more traffic. Contact us for additional window display ideas for retail stores.

Tips for Attending Your First Trade Show

Tips for Attending Your First Trade Show

Trade shows are full of opportunities. They bring so many potential clients, business partners and investors together in one space. They’re great for growing awareness of your brand, gaining insight from customers, promoting your products and services and getting leads. They pay off, too. U.S. companies earned $12.81 billion from trade shows in 2016.

And all you have to do is show up, set up a booth and let the money roll in, right?

The truth is, how you approach a trade show has a massive impact on how much you get out of it. With so much going at these events, though, getting it right can feel overwhelming — especially if it’s your first show.

With the right trade show tips to help you prepare, you can attend the event with confidence. Here’s what to do if you’re going to your first trade show.

Continue reading “Tips for Attending Your First Trade Show”

How to Attract Customers at a Trade Show

If you’re like most trade show exhibitors, you are always looking for ways to improve booth traffic and generate more interest in your products or services. While creating an eye-catching display is an excellent start, you can do more to draw attendees in and hold their attention. Use the following ideas to attract visitors to your booth:

1. Inform Trade Publications of Your Show Attendance in Advance

Trade journals and publications can provide an effective platform for publicizing your presence at an upcoming show, enabling attendees to plan to stop by your booth. Sending a press release or contacting an editor to pitch a new product can lead to an article where you can mention your promotional plans.

2. Hold a Contest

Everybody likes to win something. A trade show exhibition is a perfect venue for a game, quiz or contest that engages visitors and makes them want to spend more time at your booth. Of course, you will want to offer prizes as a way to entice attendees to stop and play.

3. Offer Better “Swag” Than Your Competitors

Most trade show attendees expect to accumulate a sizeable collection of giveaways. While pens, mugs and T-shirts are the preferred option for many exhibitors, veteran trade show attendees may view them as uninspiring.

You can stand out from the crowd by offering more imaginative giveaway items such as laptop skins, headphones or novelty gifts emblazoned with your logo or marketing message. The word will spread quickly among the attendees that your booth is the place to visit for the best swag!

4. Be a “Politely Aggressive Host”

Most exhibitors sit back and wait for attendees to stop by their booth. Taking a more proactive approach can generate additional visitors and make them feel like invited guests. Use a friendly costumed character to greet passersby and escort them to your exhibit. The character can also roam the floor and hand out product samples or giveaways, too.

Pedestal Source can offer additional ideas that can boost trade show traffic and maximize your return on investment. Contact us to learn more today.

How to Design an Impressive Trade Show Booth

Are you a regular trade show participant or attendee? Does it seem like there are always one or two displays that attract more attention than the rest?

Knowing how to set up a trade show booth that stands out from the crowd can make a significant difference in your show results. The following trade show booth design tips can help you create that “wow” factor that will make a memorable impression on visitors and help you achieve your marketing objectives:

1. Create a “One-Of-A-Kind” Booth

The best trade show booth designs are the ones that exude creativity. Gather the most imaginative people in your organization and brainstorm for unique trade show booth ideas that will set you apart from your competitors.

2. Integrate Bright Colors

A bland trade show booth that is devoid of color will fade into the background and probably won’t get a second glance. Using bold colors is an excellent way to attract attention on a crowded exhibit floor.

3. Make Your Display Interactive

Trade shows provide an opportunity for attendees to get a break from the daily routine and have some fun. Using tools such as monitors where visitors can play interactive games related to your product or staging product demonstrations can attract more people to your booth and hold their attention longer.

4. Incorporate Brand Messaging

If yours is a startup company, most visitors probably won’t know who you are and what you do. Trade show exhibits provide a golden opportunity to get the message out by prominently displaying your brand, logo or marketing slogan all over your booth. Giveaways also enable you to deliver your branding message — and allow attendees to take something with them.

5. Use Tradeshow Display Stands to Highlight Your Products

The effective use of attractive stands, pedestals and tables can draw more attention to the products you wish to feature at the show and help you project the desired image.

Pedestal Source is your headquarters for beautiful, well-constructed trade show stands that can help your products get noticed. Contact us for more information and to receive additional trade show booth design tips that will improve the results at your next exhibition.