Xylem + Corso Agency: Building Heineken’s Custom Bar

The people lucky enough to attend the BottleRock music festival two weeks past were able to enjoy an ice-cold Heineken from a custom-built bar surround that looks so naturally Napa, they’d never guess it was built in Fort Collins, Colorado the week before.

We fell into this project by way of Corso Agency, a lifestyle and cultural marketing agency whose work you may have seen at Coachella, The Pegasus World Cup Invitational and the US Open, among others. They work with some of the world’s largest brands to create unforgettable experiences.

We love working with Corso, so when they came to us needing six bar surrounds in two weeks for their customer Heineken, we said “Absolutely” and got to work.

Corso sent us a rendering which we used to build a 3D model. The model was approved within hours and the project hit the floor. We used polyurethane paint to get that perfect Heineken green. Just seeing it makes you thirsty. It’s collapsible for easy shipping and storage, made to withstand the outdoor fun, and can be set up in no time.

The taller back pieces you see in the rendering are used to hide the pallets of beer and water for restocking the coolers and keeping the thirsty masses going.

This ultra-portable, uber-flexible solution will allow Corso to extend Heineken’s branding throughout the U.S. this festival season. And we’re excited to premier another design soon for Corso, making appearances around the NYC area this Summer. Stay tuned!

Working on a custom project for an event, festival or trade show? Let’s talk. 

Other Corso Projects by Xylem