You’ve made the wise decision that using display cases to protect your valuable artwork is the best solution for your museum or art gallery. Next, you will need to determine the best type of material for showcasing your items. In most cases, this will entail choosing between glass or acrylic.
While you are undoubtedly familiar with glass, you might not have an understanding of what acrylic is — and why it is probably the better solution for keeping your pieces out of harm’s way.
What Is Acrylic?
Acrylics are transparent plastic materials that often serve as a substitute for glass. The two types of acrylic used in manufacturing applications are:
Injection-molded: a transparent thermoplastic used in the production of items such as sunglasses and bakery bins.
Hand-crafted acrylic: provides a crystal-clear appearance that makes it the ideal choice for upscale products such as artwork display cases.
Acrylic vs. Glass Display Cases: Which Is the Better Option for Artwork?
A brief comparison between acrylic and glass indicates that the former is the better choice for artwork display cases. The advantages of acrylic display cases include:
Clarity: If you have used glass cases in the past, you’ve probably noticed a greenish tint that detracts from the appearance of the piece. Acrylic is a tint-free material that ensures an undistorted visual presentation.
Strength: If you drop or knock over an acrylic display, you might experience some cracks or scratches, but nothing worse. Glass, on the other hand, breaks easily, which can cause irreparable damage to the case and possibly to the artwork.
Safety: Shatterproof acrylic also does not pose the safety concerns of glass — you won’t have to worry about shards of broken glass cutting staff members or visitors.
Moldability: You can mold acrylic into just about any shape you can imagine, providing unlimited options for creating custom display cases.
Lightweight: Acrylic is lighter than glass, which makes it easier to transport your display cases around your facility.
Contact Pedestal Source to learn more about the benefits of acrylic display cases. We can also provide a free quote for a beautiful custom acrylic case for your museum or gallery.
Does your living space, office, or retail space provide an inviting focal point for the eye? Here’s a little experiment for you to try. The next time you walk into a room, make a note of the first thing that catches your eye. Maybe it’s a fireplace, a prominent lighting fixture, a work of art or a unique piece of furniture. It might also be a not-so-attractive feature, such as an unappealing paint color, an eerie painting on the wall or an outlandish shag carpet that has been out of style for decades.
For better or worse, this standout feature is what interior design professionals refer to as a “room focal point.” Understanding that you never get a second chance to make a first (and favorable) impression, creating a visually appealing focal point is essential if you want a room to make a positive impact on your visitors. One of the simplest and most effective options is to use display specific furniture to showcase an art collection, professional award, or retail items.
Use the Following Focal Point Ideas to Create “Wow” Factor in Any Room
Ways to create a focal point in a room range from the simple to the creative:
Oversized furniture: For some people, the first thing they think about when they enter a room is where they are going to sit. An oversized sofa or chair is sure to draw their interest.
Bright colors: Bold, yet tasteful, paint or wallpaper will brighten any room and create a warm, inviting ambiance that people will remember.
Display a collection: Do you have an antique collection, an assortment of valuable sports memorabilia or a group of eclectic objects like ceramic penguins or toy soldiers? An imaginatively arranged display of these items can make for a memorable room focal point.
Light fixtures: Make a trip to your local home improvement or lighting store and you will find numerous creative fixtures that can revitalize the look and feel of any room.
Pedestals: A pedestal is perfect for displaying artwork or a one-of-a-kind item. You can place it anywhere that works with the rest of the room’s decor.
In a time where brick and mortar retailers must compete with digital storefronts and Amazon for every dollar, finding creative ways to influence consumer purchasing decisions is paramount. Here are a few quick tips to keep your potential customers engaged through creative window displays.
Window display advertising plays a crucial role in drawing people inside a store and encouraging them to make a purchase.
Using Window Displays for Marketing
Window display marketing that gets results requires planning, imagination and an understanding of current consumer buying habits and preferences. The most effective displays typically revolve around a common theme or tell a story that compels potential shoppers to take a closer look. The best exhibits also use color, shapes and unique design flair to make a bold statement.
How Window Displays Influence Customer Decisions
Window displays are often the initial method of engaging prospective customers — individuals may not be aware of your store and what you are offering until they notice your display as they are driving by or walking down the street.
Many consumers will base their decision to patronize your business on what your exhibit tells them. Hence, the display can make the difference between a favorable first impression that converts prospects into customers, or one that causes them to move on.
Benefits of Window Displays
When executed properly, window displays can provide a variety of benefits for retailers:
Low cost: Window display marketing is a much less expensive form of advertising than purchasing newspaper space or radio or TV airtime. You may be able to create an eye-catching display using materials you have in your store, and you probably already have the merchandise you wish to promote in your display in stock.
Flexibility: You can rotate displays as often as you wish to keep the presentation fresh and let customers know you always have something new and exciting to offer. For ultimate flexibility and ease of use, check out our affordable Portable Pro Pedestals or our Waterfall Pedestals.
Unlimited creativity: Think of your storefront window as an artist’s blank canvas. Use your imagination to “paint a picture” that conveys your marketing or brand message in style.
Contact Pedestal Source to learn more about how window display advertising can attract more customers to your retail store.
You’ve spent a lot of time — and probably a great deal of money — compiling that beautiful art collection you’re so proud to show off to your visitors. But here’s a sobering thought: A natural disaster such as an earthquake could destroy your pieces in a matter of seconds. If you’re a museum curator or art gallery owner, this type of event is not only disastrous to your collection, it could lead to the end of your livelihood. With the likelihood of natural disasters increasing every year, the time to start preparing is now.
What Are the Effects of Earthquakes on Art?
The impact an earthquake will have on artworks will depend on the severity. A significant seismic event that causes walls, ceilings and floors to collapse will probably destroy your collection as well — there’s little you can do to mitigate the effects of Mother Nature at her worst. However, you can certainly protect art from natural disasters that aren’t quite as severe.
Developing a Disaster Plan to Protect Your Artwork
Preparation is the key to keeping your artwork safe during a natural disaster.
Conduct a comprehensive structural assessment of your building to determine areas of vulnerability.
If possible, relocate your pieces to areas that are more structurally sound.
Train your staff so they know what to do when an earthquake occurs.
Prioritize the pieces most important to you. Although many quakes last just a few seconds, there might still be enough time to grab a piece or two and move them to a safe storage area.
Never put yourself in harms way to protect your art. No matter how valuable the piece, it’s not worth risking your life.
Using Museum Putty to Secure Valuable Objects
ven some of the most well cared for works of art have been lost in earthquakes, including The Colossus of Rhodes—an enormous statute of the Greek Titan Helios—and more recently, French artist Jean L’ Homme’s painting The Forgiveness of Assisi (lost in an earthquake in Italy in 2016).
But there is a simple trick that can go a long way in keeping works of art stable in a quake.
Most professionals use museum putty—a blended rubber material—to provide some extra insurance against a quake. Also known as “earthquake putty,” museum putty can secure opaque items such as statues, pottery, antiques and collectibles without damaging their finish.
Earthquake putty is easy to use. Just roll a small amount of the material into beads and place them on the bottom of the object. Press down lightly on the item to ensure the putty adheres to the support structure or display stand.
That beautiful painting, sculpture, drawing or photograph won’t make much of an impression if you don’t present it properly. Whether you’re displaying artwork in a gallery, commercial building or private residence, you want to be sure your visitors can view it at its best. Displaying artwork effectively requires a combination of creativity and the knowledge of a few factors that impact the presentation of the piece. Here are a few tips on how to display your artwork to stand out.
Using Display Pedestal Stands
Display pedestals for art offer one solution for making a piece the focal point of a room. You can place pedestal stands just about anywhere in a room — including in a corner that would otherwise constitute wasted space.
Pedestal stands are perfect for displaying pieces such as sculptures or busts. And with the wide variety of style, material and feature options, you can customize the pedestal to suit your design tastes.
The imaginative use of lighting allows you to highlight artwork and accent its most attractive features. Lighting can emphasize specific colors of a painting, create a shadow effect, accent the shape of the piece or add depth.
Examples of the numerous techniques when displaying artwork include altering the angle and direction to create the desired effect. You can also purchase pedestal stands with built-in lighting that enable you to spotlight the piece and make it more noticeable in a crowded room.
Choosing the Perfect Spot
Finding the ideal spot for displaying artwork depends on several factors. For example, if you have a lot of floor space and don’t have to worry about kids or pets knocking the item over, pedestals give you the maximum flexibility to place the art where it will attract the most attention. You will also be able to move the piece around to determine where the lighting will have the most favorable impact.
If the room contains furniture, you will need to coordinate the placement of the art with the location of chairs, tables, sofas, etc.
Today’s smaller brick-and-mortar retailers face intense competition on many fronts. In addition to the big-box store down the street that is selling similar merchandise at lower prices, there is also the onslaught of online retailers that offer the benefit of convenient 24/7/365 shopping.
Now more than ever, designing a window display that attracts attention is essential for enticing customers to patronize your store.
Window Display Ideas
The following window display ideas can help you maximize your storefront’s merchandising potential and draw more customers inside:
Be creative: While there are many types of window displays, those that are the most appealing and memorable are the ones that capture the imagination. Create a captivating presentation based on a specific theme such as the holidays, the season or a local event, or one that tells a compelling story.
Use bold shapes and multiple colors: Distinct shapes will draw the attention of passersby, even from a distance. Use items such as cardboard or paper mache to create exaggerated versions of the merchandise you are looking to sell. Deploying only one color will not make your display stand out. Use at least three contrasting, yet compatible colors to enhance the presentation.
Incorporate lighting: The strategic use of lighting will highlight your merchandise and enhance its visual impact, especially at night. Avoid hanging lights directly over the products, though, as this will cause shadows that limit visibility. Instead, place lighting where it will spotlight the item’s most prominent features.
Avoid clutter: The most creative window display ideas are those that combine originality with simplicity.A window display that is too “busy” can overwhelm customers, causing them to lose interest quickly or not notice it all.
Update frequently: Even the most imaginative and eye-catching display will become “stale” and lose its appeal. Rotating your window displays at least once per month keeps things fresh and lets customers know that your store always has something new and exciting to offer.
Pedestal Source provides an assortment of attractive, durable display products that can help you maximize your merchandise’s visual appeal and generate more traffic. Contact us for additional window display ideas for retail stores.
Trade shows are full of opportunities. They bring so many potential clients, business partners and investors together in one space. They’re great for growing awareness of your brand, gaining insight from customers, promoting your products and services and getting leads. They pay off, too. U.S. companies earned $12.81 billion from trade shows in 2016.
And all you have to do is show up, set up a booth and let the money roll in, right?
The truth is, how you approach a trade show has a massive impact on how much you get out of it. With so much going at these events, though, getting it right can feel overwhelming — especially if it’s your first show.
With the right trade show tips to help you prepare, you can attend the event with confidence. Here’s what to do if you’re going to your first trade show.
More than 850 million people visit museums in the United States every year. Museums cover a diverse range of exhibits, including art, natural history, science and technology. People keep coming back to museums because they are a trusted source of information and valuable touchstone for the growth and accomplishments of human society. In 2016, 7.4 million people visited the Louvre in Paris, and another 7.01 walked the halls of the Metropolitan Museum of Art in New York. Museums like this draw millions of visitors because of their amazing collections, and because they continually strive to connect with the people who keep their doors open.
Museums are increasingly becoming aware of how digital technology is revolutionizing our daily lives. People have limitless information at their fingertips at all times. They can watch a video of the latest dinosaur fossil being unearthed. They can tweet at a professional who restores priceless works of art. They can go to Google Earth to virtually walk anywhere in the world. Those capabilities do not take away from the joy and value of seeing ancient artifacts and modern technology in person at a museum, but it does leave people wanting more than a “look-and-see” experience. People want to engage with the information museums have to offer, which is why interactive museum technology is becoming invaluable.
Here is a comprehensive look at the technology that goes into creating interactive exhibits, how the design process works and what role digital technology has to play in the future of museums.