Custom Branded Retail Displays: Graphics, Wraps, and Visual Merchandising That Sells
A custom branded retail display is a pedestal, counter, or fixture finished with your logo, decals, or a full vinyl wrap so it becomes part of your brand story. Branded displays capture attention in seconds, guide shoppers through your story, and create a memorable environment that establishes authority.
What is a branded display in visual merchandising
Visual merchandising is presenting products in a retail environment in an attractive way that captures attention and drives sales. It blends psychology, marketing, and interior design to enhance the shopping experience and reflect the brand’s identity.
Visual merchandising is a key component of retail merchandising, and is essentially “feng shui meets good branding”. It ties together product placement, lighting, store design and layout, mannequins, displays, colors branding and more to create a holistic in-person brand experience.
Branded displays are fixtures that carry a brand’s identity through graphics, not the product alone.
It’s the vibrant green turf under a pair of Nike track shoes in the mall, or the pastel flowers expertly arranged around a jewelry display case. It’s what brings the product to life in a retail store.
Where do branded displays work best in a store?
Branded displays work best where people will see them most. High-traffic zones, transition areas, and places where the shopper is in a place to make a decision.
Branded retail displays play different roles at different points in the store. Best practices for placement include:
- Window displays
- Entryways
- End-cap displays
- Checkout registers/ POS (Point of Sale) counters
- High-traffic aisle centers
- Waiting and service areas
Why do branded retail displays help sell products?
They capture attention in seconds
People make a subconscious judgment about products within 90 seconds of initial viewing. So it’s important to pop out and tell the story without having to say anything. It might take longer to set up a great window display, but it’s harder for someone to walk by an eye-grabbing branded environment than it is for them to skip a YouTube ad.
They guide shoppers through your brand story
Creating a well-designed visual brand experience is worth a thousand words. Turning your retail space into a branded environment lets you tell your story through context; the space creates the narrative without you having to blast a radio ad at shoppers to get them in the right head space. By creating a custom branded retail display, you transport the customer into your brand experience instantly.
They increase product sales
Retail displays can significantly boost product sales by up to 478%.
That number seems actually made up, but peer-reviewed research says otherwise: a study done for the Journal of Business and Retail Management Research in 2020 looking at sales effects of in-store product displays found that products that were placed inside display boxes were purchased more often. This sales increase ranged from 80% to 478%.
Even doubling your product sales seems like a pretty good pay off for us, so 400+% is worth the energy it takes to set up a good branded display in our book!
What is a cash wrap in a retail store?
Cash wrap is the designated checkout counter area in a retail store where customer transactions are completed. It’s called a “wrap” because it signals the end of a shopper’s retail experience.
What are other names for a cash wrap?
It is also known as cash wells, counter wraps, store counters, store retail counters or, simply, “checkout counters”.
Why should you brand your cash wrap?
By putting custom graphics on your cash wrap, you’re giving your brand that cherry on top experience. It’s the last time the customer interacts with your brand in the store, and there is high visibility. When you map out the buyer journey touch points, don’t skimp on this last zone!
Can a cash wrap have a custom vinyl wrap?
Heck yeah, it can!! We can even co-design custom retail counters and build them right here in Colorado for you, too. We have an in-house team of engineers, designers, and pedestal nerds that are here to create your custom vinyl cash wrap displays.
What are point of purchase displays, and how do custom graphics improve them?
Point of purchase displays (i.e. “POP displays”) sit near checkout or decision points. Custom graphics make them read as part of the brand rather than generic fixtures. So instead of throwing up a run of the mill rack display, you can add your brand colors or a fun design to it.
Bold, contrasting colors and unique custom visuals break up the visual clutter of a standard retail aisle, giving shoppers a clear focal point within seconds, and can help lead to those last minute impulse buys.
What graphics can you add to a retail display?
Custom logos
A custom logo puts your brand mark directly on the display, so every product you showcase is tied back to your brand.
Send us a print-ready vector file (PDF, AI, EPS, or TIFF) along with the size and location, and we will mock it up and send you a preview before we build it.
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Vinyl decals
Vinyl decals add a graphic to one section of the display, such as a tagline, product name, or campaign message. They give you room for messaging beyond your logo while keeping the rest of the display finish visible.
Full vinyl wraps
A full vinyl wrap covers the entire display in your printed design, turning the fixture itself into part of your brand story. Full wraps work well on feature displays, cash wraps, and point of purchase displays where you want the most visual impact.
Solid color wraps (Pantone matched)
A solid color wrap covers the full display in a single color matched to your brand. Send us your Pantone color, and your displays will match the rest of your store environment.
What files do you need for custom display graphics?
Print-ready vector files (PDF, AI, EPS, or TIFF) so we can scale and print your logo or design with great quality
The size and location for the graphic. We will mock it up and send you a preview to make sure we got the placement right before we build it!
How does the custom display graphics process work?
Our custom display graphics process takes four steps: you send your files and placement, we mock it up and send you a preview, you approve the preview, and we build and ship your display. The preview step makes sure we got the placement right before we build it.
- Send your files and placement. Share your print-ready vector files along with the size and location for each graphic.
- Review your mockup. We will mock it up and send you a preview to make sure we got the placement right.
- Approve the preview. Sign off on the placement, or let us know what to adjust.
- We build and ship. Your branded display is built and shipped to you.
Frequently Asked Questions
What is a custom branded retail display?
A custom branded retail display is a pedestal, counter, or fixture finished with your logo, decals, or a full vinyl wrap so it becomes part of your brand story.
What graphics can you add to a retail display?
We offer four options: a custom logo on the face of the display, a vinyl decal on one section, a full vinyl wrap that covers the entire display, and a solid color wrap matched to your brand's Pantone color.
What files do you need for custom display graphics?
Send us print-ready vector files (PDF, AI, EPS, or TIFF) along with the size and location for each graphic. Vector files let us scale and print your logo or design with great quality.
Can you match my brand color?
Yes. Send us your Pantone color, and we will match a solid color wrap to it so your displays fit the rest of your store environment.
Will I see a preview before you build my display?
Yes. We mock up your graphics and send you a preview. You approve the placement or tell us what to adjust, and then we build and ship your display.
Can a cash wrap have a custom vinyl wrap?
Yes. We can co-design custom retail counters, build them in Colorado, and finish them with a custom vinyl wrap.
Where should branded displays go in a store?
Branded displays work best in high-traffic zones and decision points: window displays, entryways, end caps, checkout and POS counters, high-traffic aisle centers, and waiting or service areas.