Hoka's Inviting Approach to Merchandising

Pedestal Source and Deckers (parent company of both Hoka and UGG) have a long relationship, so when the great folks at Hoka asked us to build some exciting new display furniture for their pop-up locations in Melrose and NYC we eagerly accepted the challenge.

The team at Pedestal Source understood the display furniture needed to match Hoka's brand identity while also providing all the functionality they would need to perfectly display their products. They also wanted their pop-up locations to look and feel as inviting as any permanent retail location. 

We thought our long history of building wood and laminate display furniture would be a perfect fit for their unique needs. While wood provides a warm, welcoming appearance, laminates offer versatility and durability.

"I wish people could see the engineering that went into the shoe display alone. The floating shelves are magnetic so they can be raised and lowered quickly and easily to best fit the product or space," explained Rob, one of the project leads at Pedestal Source.